CELL PHONES BRING INTERACTIVITY AND REVENUES TO TV CHANNELS
TV is one of the most effective brand communication mediums available. SMS/Text TV provides an additional revenue stream for broadcasters and content providers, and allows the audience to engage more directly in the TV programs they are watching, often in a personal one-to-one way. This is achieved by the viewer using their mobile phone to send SMS/Text, MMS or video messages to interact with the TV show they are watching.SMS TV is a low-cost, efficient way of providing content providers and broadcasters with the means to create innovative interactive programming and combine it with the broadcast video/audio stream to engage viewers, with/without the requirement for a Set Top Box network.
Industry reports indicate that revenue from interactivity is at par or more in some cases to the revenues generated from advertising on TV Channels. Apart from the revenue aspect interactivity has set new bench marks on the ratings of different TV programs. It is of utmost importance to have a mechanism through which you can have real time feed back of the viewers and what could be more effective than SMS/Text received in real time from the viewers.
INTEGRATED COMMUNICATION (IC) - YOUR STRATEGIC INTERACTIVE TV PARTNER
A durable and trusting partnership with our customers forms the basis of our success. In the process, in addition to professional services and advantageous conditions, we bring our many years of experience and expertise into the equation. Thus, in a unique way, we are able to unite our design capabilities in interactive media with the high-performance infrastructure of our company, creating a mix that optimizes your benefit and increases profits.As a full service provider, with our range of services we present you with the full process in the mass media field. Entirely according to your requirements, you can select the modules that are relevant to you or take everything as a one-stop, overall concept.
In either case you will benefit from our service, consulting and experience – and increase the profitability of your communications by using our services. With a product portfolio that is optimized to open up additional profit sources for you, tailored to your target group, adapted to your communication channel, choosing your format with precision, we assure you the solution to your needs.
What we provide
Since we work purely on revenue share and there are no hidden project fees; it is to our advantage to ensure that your interactive TV project is a success. This is achieved by assuming complete responsibility during all phases of your project and providing a complete turnkey solution by providing the following services:- Assistance in the definition of a concept for your brand, and advise on what will and won’t work in the SMS TV medium
- Provision of a range of SMS for TV services and applications including voting, quizzes, competitions
- Provisioning and selection of short codes
- Management of the SMS TV application development process, and building the broadcast graphics components
- Provision of graphic design skills specifically focusing on the TV domain
- Character generators and Playout Servers ( Broadcast Equipment )
- Applications that reside on the broadcast equipment to control all graphic and interactivity layers
- Management of the relationship with the broadcast platforms to arrange testing, interfaces to their systems etc.
- Training and documentation
- Moderation system to effectively manage all in bound SMS/Text traffic
- Providing Moderators
- Billing and account management
- Post go-live support
