The 5 Key Areas to Mobile Marketing
Direct Response
Marketing through mobile is an additional, highly effective response mechanism that can be integrated into existing or new campaigns. Mobile marketing creates quick responses via use of shortcodes and single word texts. Being media savvy it compliments existing communication methods such as print, point of sale, direct mail, radio and television.Customer Support
Adding in a mobile response mechanism compliments existing conventional methods like web, email, telephone and posts. Invite customers to make queries, give comments and place orders via a text/SMS message. Customers may be more willing to text requests or queries due to the shear convenience as compared to making calls or even logging on to a website.Promotional Activity
If there is sufficient value with the product/service, consumers may be more willing to respond via a premium chargeable text – allowing the possibility of the campaign being paid for in full or part by respondents.Great for branding and viral marketing, as users are more likely to respond to instantaneous response mechanisms.
CRM - Customer Relationship Management
Marketing through mobile provides a cost–effective option that can enhance relationships with customers.Targeted promotions are well received by recipients, and help to build and maintain loyalty. By providing value added providing services that your customers will find useful and enjoy enhances your CRM and loyalty base.
Databases
Marketing through mobile provides a quick and easy way of receiving valuable information from customers which builds a database. Adding a sender ID or shortcode to the communications allows one to capture responses from prospective and existing clients. Whether you use a sender ID or a shortcode, implementing a text response across your media allows you to create a unique and familiar link with your service or product.SMS
Mobile data services and marketing provide a new opportunity to increase revenues and can also help enhance and differentiate client's brands. Mobile marketing is highly personalized, interactive and has an immediate impact. When used cross media to complement other promotions, mobile marketing has been proven to generate a solid increase in sales.