Voting is an exciting way to engage the audience and let them have their say. Newspapers, magazine and television are prime examples. SMS can help deliver exciting instant win prizes where customers can find out if they have won a prize straight away. Selecting a random winner is a prime example.
Mobile Coupons or Timed Vouchers is also an exciting way to generate revenues where one gives the mobile receiver an instant opportunity to win a discount upon receiving a message. For instance; a mobile user receives a message: 10% of on a particular product on sale. In order to get more discount or 100% free sent an SMS or send as much as SMS’s for your chances to win.
Another example is entering competitions by SMS. Entry is quick and easy and therefore encourages a bigger response rate. These can be SMS alerts, MMS alerts, ringtones, logos, polyphonic ringtones, java games and applications.
In the concept of Customer based services supermarkets can send out promotion alerts, cooking shows can send diet tips, music stores can send release dates, Top ten in promotional campaigns.
For agencies looking to help their clients improve and expand the effectiveness of their marketing mix, IC helps agencies deliver a wide range of compelling multimedia services—including SMS, MMS, video, and WAP—making it simple to distribute mobile marketing and entertainment campaigns around the world. Campaigns can include live event contests, alerts, voting, interactive and subscription services, and more.
