Advantages
- Extremely inexpensive as compared to conventional advertising ( print, TV etc )
- Average Response rates of over 10%
- Recall rates of over 75%
- Stronger ROI case than other media
- Better commission margins than traditional advertising
- Requires minimal agency effort to initiate a simple pilot
- Instant & Direct
- Permits an ongoing dialogue
- Captures users profile data
- Perceived as highly innovative
- Offers ‘real time' campaigns
- Delivery of content nationwide via all major carriers, at a time and place that maximizes consumer response
- Immediate and/or scheduled personalized delivery via text or multimedia
- Bi-directional, interactive communication between the client and individual consumers
- Permission-based and spam-free
- Receive immediate feedback from the consumer to establish a unique dialog
- Appeals to the consumer’s desire for immediate gratification
- Sophisticated, built-in capture and data mining tools that continuously gather detailed usage information to be merged with consumer profile databases
- Advanced consumer segmentation: POP Solutions’ data capture services allow consumer segmentation based on demographics, psychographics and usage
- Ability to interface and/or integrate with client database
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